meet andboth.

We are the women who refuse to choose between logic and emotion, data and intuition, strength and vulnerability. We embrace the interplay of our dualities, and we create businesses that thrive on passion and purpose. 

We believe in strategy fueled by serendipity, in numbers woven with narratives, and in insights illuminated by inspiration. We reject the one-dimensional, crafting holistic solutions that bridge the gap between data and dreams.

We don’t climb ladders. We blaze vibrant trails through doubt and fear, illuminating the path for every woman who dares to follow. We are unapologetically ambitious yet fiercely supportive, hand in hand as we shatter glass ceilings and redefine what it means to "make it.”

In a world obsessed with binaries, andboth stands as a vibrant rebellion. 

  • Our mission is to empower women entrepreneurs to build impactful brands through holistic solutions that blend data-driven strategy with heart-centered vision.

  • Our mission is to cultivate a thriving community of women in e-commerce, where collaboration, mentorship, and support fuel collective success.

  • Our mission is to redefine what it means to be a successful woman in business; championing authenticity, inclusivity, and the beauty of our "both/and" lives.

Hi, I’m Valerie.

Bringing together a decade of technical expertise and a creative vision, my journey in e-commerce has been dynamic and diverse. It all started with a vibrant role at a growing e-commerce company, where I immersed myself in the intricacies of SEO, PPC, analytics, and design.

As a freelancer, I've fine-tuned my skills to craft bespoke e-commerce strategies, optimize user experiences, and orchestrate personalized marketing campaigns. E-commerce isn't just a profession for me; it's a passion that fuels my commitment to uplifting women.

This commitment is what led me to establish andboth. It's not just an agency; it's a manifestation of my belief in the power of 'and both.' Here, we don't just navigate the technical landscape of e-commerce; we infuse it with creativity, empathy, and a commitment to the success of every woman-led brand.